Ciara Rocks

Ciara serves as the Chief Customer and Commercial Officer at Estia Health. With over 20 years’ experience in sales, marketing, customer experience and operations across various sectors including health, utility and finance, Ciara is an experienced executive leader. Her extensive background includes key leadership roles where she consistently demonstrated her ability to set and execute strategic business initiatives, achieve budgeted revenue goals, and exceed customer service targets. 

Ciara is a natural people leader, with a strong commitment to galvanising both small and large teams to drive performance, manage change and enhance service delivery. Her passion lies in fostering environments where teams thrive and deliver exceptional results.

Before joining Estia Health in July 2024, Ciara held the positions of Chief Marketing Officer and Chief Operating Officer at Pacific Smiles Group. She also served in senior positions at Hunter Water, the Commonwealth Bank and the NRMA, where she made significant contributions to each organisation’s success.

Ciara holds a Bachelor of Social Science and a Master of Business Administration.